Client
E-commerce Retailer (UK & USA)
Services
Email Marketing Automation, Campaign Management, and Workflow Optimization
Year
2024
Objective:
The client aimed to increase conversions and re-engage potential customers through targeted email marketing automation. The focus was on implementing abandoned cart and checkout workflows, as well as welcome campaigns, to maximize sales and customer retention.
Key Achievements:
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Email Automation Success:
- Abandoned Cart Workflow: The workflow for recovering abandoned carts generated £211.40 from 5 sales, with a 19.8% open rate and a 0.99% click rate.
- Abandoned Checkout Workflow: Successfully recovered £109.67 from 4 sales, achieving a higher engagement with a 30.54% open rate and 1.67% click rate.
- Welcome Campaign: Welcomed new subscribers and generated £90.85 from 3 sales, with a strong 28.57% open rate.
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Campaign Performance:
- Promotional Email Campaign: Targeted about-to-lapse customers, achieving a 10.41% open rate, which re-engaged inactive subscribers and increased brand touchpoints.
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Form Interaction and Conversion:
- Forms Performance: Utilized pop-up and flyout forms to engage visitors, achieving a 6.82% interaction rate and a 3.64% submission rate for new leads.
Overview:
Through well-timed and personalized email automation, we helped the client enhance their customer journey and increase sales. By addressing different stages in the customer lifecycle, we maximized engagement and drove conversions, contributing to the client’s overall growth strategy.
