Client
Buy Fresh Halal Meat – SEO & Google Ads Optimization
Services
Local SEO, Google Ads Optimization, and Keyword Performance Analysis
Year
2024
Objective:
The client sought to improve local SEO rankings, increase website visibility, and drive targeted traffic through Google Ads for their UK-based meat retail business.
Key Achievements:
- Local SEO Success:
- #1 Local Rank: Achieved the top local ranking for “buy fresh halal meat” with 100% distribution in the top 3 positions, significantly boosting the client’s presence in the Birmingham area.
- High Visibility: Reached a Share of Voice of 79.57%, ensuring the business remained prominent in local searches.
- Organic SEO Growth:
- Increased Clicks and Impressions: Gained 1.26K clicks and 102K impressions over six months, reflecting a substantial improvement in organic reach and engagement.
- Average CTR of 1.2%: Improved visibility with a focus on relevant keywords, helping the business gain traction in search results.
- Google Ads Performance:
- Optimization Score: Enhanced Google Ads campaigns with a 97.2% optimization score, ensuring that ads were aligned with conversion-focused strategies.
- Targeted Keyword Strategy: Managed keywords like “men’s leather jackets” and “buy varsity jackets,” generating significant clicks and driving sales.
- Geographic Targeting: Focused on the United States for broader reach, ensuring ads reached the intended audience with a refined bidding strategy.
