Client
USA Leather Jacket Retailer
Services
Google Ads Optimization, Keyword Analysis, and Performance Improvement
Year
2024
Objective:
The client aimed to improve their Google Ads campaign performance, focusing on increasing their optimization score, lowering the average CPC, and driving more targeted traffic for specific product categories.
Key Results:
- Optimization Score Improvement: Boosted from 2.5% to 97.2%, indicating a significant enhancement in campaign setup and management.
- Targeted Keyword Performance: Achieved top positions for high-value keywords like “men’s leather jackets” and “buy varsity jackets,” resulting in CTRs of up to 6.36%.
- Geographic Reach: Successfully targeted the United States, maximizing exposure to a relevant audience.
- Conversion-Oriented Strategy: Focused on maximizing conversions through an optimized bidding strategy, resulting in improved engagement and a 54-click surge over a short period.
- Cost Management: Maintained a balanced CPC with an average of PKR 716, optimizing budget allocation and increasing ROI.
Overview:
Through detailed analysis and strategic adjustments, we transformed an underperforming Google Ads campaign into a high-impact tool for business growth. By refining the keyword strategy, improving ad relevance, and focusing on conversion-centric tactics, we delivered measurable results aligned with the client’s goals.
