Client
E-commerce Business – Social Media Ads & Pinterest Growth
Services
Social Media Advertising (Facebook and Meta), Video Ad Campaigns, Pinterest Organic Growth
Year
2024
Objective:
The client aimed to enhance brand awareness, drive traffic, and increase engagement on social media through targeted ad campaigns and organic Pinterest growth.
Key Achievements:
-
Facebook and Meta Ad Campaigns:
- Total Reach and Impressions: Generated over 8,800 impressions and reached 4,150 users across multiple campaigns.
- Cost-Effective Results: Achieved a low CPC of £0.55 for video ads and CTR of 2.31%, ensuring optimal engagement within the budget.
- High Engagement with Video Ads: Video campaigns yielded a CTR of up to 9.54% and garnered significant interaction, showcasing the effectiveness of multimedia content in capturing attention.
-
Pinterest Growth:
- Impressive Audience Expansion: Increased total audience to 174.37K, an 11,319% growth over six months, with 447.05K impressions and 10.43K engagements.
- High Outbound Clicks: Pinterest campaigns drove 1.04K outbound clicks, highlighting successful content that attracted users to the client’s website.
- Sustainable Organic Growth: Achieved sustained performance improvements, with engagement and audience metrics significantly rising across the board.
Overview:
Through a mix of cost-effective video ads on Meta platforms and a robust organic strategy on Pinterest, we helped the client substantially grow their brand’s visibility and engagement online. The campaigns not only brought in valuable traffic but also built a solid foundation for continued growth and reach in the digital marketplace.
